The advertising industry has its ideas about transit media products, and they are none too rosy according to a new study from the Transit Cooperative Research Program (TCRP), Practical measures to increase transit advertising revenues. The belief by the American Public Transportation Association (APTA) that motivated this study is public transit agencies could be—and needs to be—benefiting more from their advertising assets.
Earlier this year Guide Dogs for the Blind, Concord, CA, took its puppies on its annual extracurricular training mission to The County Connection, for further training and practice on the intricacies of exiting transit buses, how to enter and exit using ramps and lifts. As Guide Dogs for the Blind they will learn to assist their partner, board the bus and take a seat while ignoring any distractions from other passengers or vehicle sounds. County Connection community relations director Marie Knutson says the dogs and trainers are one her favorite groups that visit the transit agency.
This could easily be the best of times and the worst of times. Change is in the air and so is the way Americans think about public transportation. Transit ridership is up and the demand remains high. The American Public Transportation Association (APTA) reports more than 2.6 billion trips on public transportation in the first quarter of 2009.
ntercity Transit, Olympia, WA, serves a population of 150,000 within 97 square miles in the Puget Sound region. In early 2001 Intercity Transit faced the loss of 40 percent of its revenue due to the elimination of the State of Washington Motor Vehicle Excise Tax. Following a difficult 40 percent reduction in service and staff, the board rededicated itself to a six-year strategic plan to finance and restore its services, and strengthen the role of Intercity Transit in the community. Voters approved doubling the local sales tax for public transportation in 2002. Service restoration began in early 2003 with new services focused on establishing high-frequency corridors and more direct access.