Twelve years ago, sign-painter-turned- illusionist, Stan Mitts, reconfigured his first transit bus into a trolley for Jackson Transit, Jackson, MI. Painting on blank white siding using traditional brush and airbrush techniques, Mitts created the appearance of wood paneling and traditional trolley detailing with pin striping, scrolls and custom lettering. The Bluebird bus underneath did not change in any way but lent the appearance of a trolley car with all the trimmings.
The advertising industry has its ideas about transit media products, and they are none too rosy according to a new study from the Transit Cooperative Research Program (TCRP), Practical measures to increase transit advertising revenues. The belief by the American Public Transportation Association (APTA) that motivated this study is public transit agencies could be—and needs to be—benefiting more from their advertising assets.
Earlier this year Guide Dogs for the Blind, Concord, CA, took its puppies on its annual extracurricular training mission to The County Connection, for further training and practice on the intricacies of exiting transit buses, how to enter and exit using ramps and lifts. As Guide Dogs for the Blind they will learn to assist their partner, board the bus and take a seat while ignoring any distractions from other passengers or vehicle sounds. County Connection community relations director Marie Knutson says the dogs and trainers are one her favorite groups that visit the transit agency.