Twelve years ago, sign-painter-turned- illusionist, Stan Mitts, reconfigured his first transit bus into a trolley for Jackson Transit, Jackson, MI. Painting on blank white siding using traditional brush and airbrush techniques, Mitts created the appearance of wood paneling and traditional trolley detailing with pin striping, scrolls and custom lettering. The Bluebird bus underneath did not change in any way but lent the appearance of a trolley car with all the trimmings.
The advertising industry has its ideas about transit media products, and they are none too rosy according to a new study from the Transit Cooperative Research Program (TCRP), Practical measures to increase transit advertising revenues. The belief by the American Public Transportation Association (APTA) that motivated this study is public transit agencies could be—and needs to be—benefiting more from their advertising assets.