SORTA Metro introduces 30-day Rolling Passes

Greater flexibility for customers; same prices as current monthly passes

Beginning this month, Southwest Ohio Regional Transit Authority (SORTA) Metro, which serves the greater Cincinnati area, says its newly installed fareboxes will accept new 30-day rolling passes that replace the current calendar-month-only passes. The new fareboxes replaced 17-year-old technology.

The transit agency says the Rolling Passes provide greater flexibility by allowing the customer to choose when to start the 30-day pass period by simply inserting the pass into the farebox on the bus. For example, if the customer activates a 30-day rolling pass on March 5, it will be good until April 3.

The new 30-day rolling passes are available for the same zones at the same prices as the current monthly passes. Late last year Metro installed new fareboxes on all of its buses, with financial assistance through federal funding for the project.

Beginning this summer the new fareboxes also will enable new payment options that feature:
Go SMART “tap & go” smartcards that can be re-loaded or re-used
Pre-paid $10, $20 or $50 stored value cards

Metro says it also is considering additional pass options to meet customers’ needs, which it will announce at a later date.