Prevost is the star of a new television and print ad campaign developed by the Canadian Association of Petroleum Producers (CAPP). The association, which represents member companies that produce over 90 percent of Canada’s natural gas and crude oil, created the campaign to showcase the economic impact their industry has on the nation, including the transportation industry. The ads illustrate how Prevost has been an integral part of that impact, by supplying coaches to the Oil Sands in Northern Alberta, in turn promoting motorcoach travel throughout the country.
The use of Prevost motorcoaches in Alberta allows Canada’s Oil Sands Producers to utilize the most environmentally friendly method for transporting their employees. Motorcoaches emit the least carbon dioxide (CO2) per passenger mile compared to other vehicles, and are seven times more energy and fuel-efficient than single occupancy automobiles.
“Prevost is extremely proud of the shared economic influence generated by Prevost and CAPP”, said Gaétan Bolduc, Prevost president and CEO. “Whenever I visit the Alberta Oil Sands and see the abundance of activity and hundreds of motorcoaches, I am reminded of the influence our industry has on the economy and the contribution that Prevost makes to the people of Canada.”
The television ad campaign continues across Canada over a six week period, with more than 1,600 placements during that period, including during the recent Stanley Cup games. The television ad can be viewed online at: http://youtu.be/MT-lSmfNVKw