Tucson’s Sun Tran makes it easy to give riders real-time information
For Steve Spade, general manager of Sun Tran, Sun Van and Sun Link in Tucson, Arizona, transit service is about creating “raving fans.” Drawn from “Raving Fans: A Revolutionary Approach to Customer Service,” a book by Ken Blanchard and Sheldon Bowles, this theory posits that all businesses should be focused on understanding customer expectations. Once […]