My last column [BUSRide, January-February 2010, Risk Management] focused on the decision many operators could soon face with regard to retrofitting seatbelts to the existing fleet. Such a decision will ultimately come down to several factors that include cost, restraint capabilities, customer demand and risk.
For too many years too many bus and motorcoach operators have practiced under-pricing as a means to remain competitive. Such single-minded competitive pricing as a standard operating procedure has plagued the motorcoach industry. The fact is this is happening because a great number of coach operators do not fully understand how to price their services. The fair and profitable approach to pricing comes down to some very basic business principles.