Many motorsports enthusiasts are familiar with the REV brand — even if they don’t realize it. With 300,000 REV specialty vehicles on the road today, many of these unique products have long served the racing industry in some fashion, which makes REV Group, Inc.’s new partnership with Team Penske the perfect match.
Florida based REV Group announced a multi-year partnership with Team Penske, putting the REV name in the racing spotlight. Among other products, REV will showcase its luxury motor coach brands, American Coach and Fleetwood RV, during selected 2016 races of the NASCAR XFINITY Series. In addition to showcasing REV’s stunning motor coaches at these events, the REV logo will be featured on Team Penske’s No. 22 Ford Mustang during each race, which includes the Ford EcoBoost 300 season finale on Nov. 20 at Homestead-Miami Speedway.
REV will also be the primary sponsor of three-time Indianapolis 500 winner Helio Castroneves during the Phoenix Grand Prix of the Verizon IndyCar Series. REV will be featured on the No. 3 Team Penske Chevrolet during the April 2 race in Avondale, Ariz. But that’s not all — on March 7, Castroneves will pick up his very own custom American Coach in Decatur, Ind., where the REV Recreation Group is headquartered.
Tim Sullivan, REV President and Chief Executive Officer, says the partnership with Team Penske is a strategic move that will increase REV’s brand awareness throughout the United States.
“By teaming up with a three-time Indianapolis 500 winner and a three-time defending XFINITY Series Owners’ championship team, we feel we’re well positioned to see our cars in Victory Lane this year,” Sullivan says.