NTA and ASTA are hosting their second Hispanics in Travel Caucus on Jan. 22 in Orlando, FL. The session, which includes a Café con Leche—informal discussion and networking—will bring together key tourism professionals and feature Jorge Plasencia, chair of the National Council of La Raza, as keynote speaker.
One leader in Hispanic tourism is grateful for the attention and sees enormous opportunity with the NTA-ASTA project.
“The Hispanic community is thrilled to know that the tourism industry is looking at the potential and unique opportunities this market brings to our industry,” said Olga Ramudo, who chairs the NTA-ASTA Hispanic Business Development Task Force and has a seat on the U.S. Travel and Tourism Advisory Board. “The two largest national tourism organizations have made a historic alliance to create value for their members by increasing travel and, at the same time, creating jobs within our industry.”
“We supply our members with the tools for success, and that often means entering underdeveloped markets,” said Lisa Simon, the association’s president. “At Travel Exchange alone, we’re offering programs on faith, family, adventure, culinary, student and green travel. Based on sheer size, the Hispanic market will be significant in shaping the future of travel and tourism.”
The Hispanics in Travel Caucus is set for 3:15 p.m., Jan. 22, at the Orange County Convention Center during Travel Exchange, the convention and trade show for NTA and the United Motorcoach Association. Travel professionals of Hispanic origin—or those actively involved in developing travel for the Hispanic market—are invited to attend. Please contact NTA Headquarters by email (Headquarters@NTAstaff.com) or call 859.264.6540.