'Youth Ministries On the Go' debuts this October as a NEW digital publication

Phoenix, AZ, July 21, 2011 — BUSRide has teamed up with Church Executive magazine and Premier Tourism Marketing, publisher of Leisure Group Travel, Group Travel Directory and niche publications targeting the reunion, student, religious, sports events and ski markets, to create an innovative new digital publication that targets the emerging religious youth travel marketplace.

“Youth Ministries On the Go” is being developed as a practical guide for church executives, youth ministers, tour operators and bus companies interested in extending outreach through youth group travel. “On the Go” will launch in October 2011 as a digital publication targeting youth ministers in America’s largest churches and megachurches. Its purpose is to provide a “how-to” resource for youth ministers who want to organize a successful motorcoach tour for their youth groups.

In November 2011, “On the Go” will be re-purposed to include a 4-page cover wrap directed at the owners and operators of motorcoach charter and tour companies throughout the U.S.

Jeff Gayduk, publisher of Leisure Group Travel magazine says, “The goal is to help motorcoach and tour operators better understand how to market their services to youth ministries, an attractive and growing niche market. In an age where many are searching for the next ‘it’ market, we’ve not only identified it, but are providing actionable solutions for operators seeking to develop this business.”

Steve Kane, publisher of BUSRide says, “Churches represent an outstanding turn-key opportunity for motorcoach tour companies, however, maximizing the potential of this market requires a special awareness of these customers’ needs.”

BUSRide Editor David Hubbard agrees. “‘Youth Ministries On the Go’ is a key to unlocking this trove of new business, as it will help motorcoach operators become true partners in a church’s youth group travel experience.”

Among other things, this publication:
• Reaches 20,000 youth ministers in America’s largest churches, top group travel buyers and motorcoach operators
• Provides a multi-media format with the ability to embed video, audio, Web links and more
• Tracks results through easy-to-use analytics

Travel service providers interested in learning more about “Youth Ministries On the Go” are urged to contact Gary O’Neal @ 800.541.2670 Ext. 214, or email goneal@churchexecutive.com or contact Premier Tourism Marketing @ 630.794.0696.

About BUSRide Magazine
For nearly 50 years, BUSRide magazine has been the voice of the bus and motorcoach industry, covering transportation solutions that include line haul, public transit, charters, tours, paratransit, shuttle service, intermodal operations and student transportation from kindergarten through college.

More than 16,000 successful independent motorcoach operators and public transit administrators across America rely on BUSRide for the most comprehensive coverage of the people, products and services in this complex and ever-changing industry. For additional information, please visit www.busride.com or www.busridemaintenance.com.