The best laid schemes of mice and men gang oft agley — an old refrain among transit administrators caught in the backlash of an economy run amok. Little did they know their creative financing five years back would eventually become ensnared in the current mortgage-lending debacle.
For too many years too many bus and motorcoach operators have practiced under-pricing as a means to remain competitive. Such single-minded competitive pricing as a standard operating procedure has plagued the motorcoach industry. The fact is this is happening because a great number of coach operators do not fully understand how to price their services. The fair and profitable approach to pricing comes down to some very basic business principles.