WorldStrides, the largest educational student travel organization in the nation, announced today the rebranding of its primary programs and divisions into three cohesive brands. Since 1967, WorldStrides has provided four million students the opportunity to learn beyond classroom walls. Today, it is introducing new brand names that will help unite its broad-ranging offerings of educational programs.
“We are excited about what these new brands mean for our organization,” said Jim Hall, CEO of WorldStrides. “They will enable us to better represent our commitment to education across all learning paths for students from grade school to the graduate level, and more effectively communicate our mission of enriching students’ lives through experiential travel.”
The rebranding initiative is the culmination of months of research and testing among educators, parents, and administrators. The research combined in-depth interviews and feedback surveys from more than 2,000 individuals, uncovering their perspectives on the new naming proposed for WorldStrides’ programs. Following the results of the research, WorldStrides has grouped its programs under three brand names: WorldStrides DiscoverNow!, WorldStrides Heritage Performance, and WorldStrides Capstone programs. Above all other options, individuals felt the aforementioned names best represented the personality of each division.