As the economic downturn continues, motorcoach companies of every size are experiencing its impact, doing what they can to weather the conditions. The more pro-active operators are exploring new markets and ways to retain existing customers. Added value is one such strategy.
Three years ago when the economy was beginning to show some promise, Daimler Buses North America, Greensboro, NC, could not have stated luxury any bolder than at the 2006 UMA Expo with its one word campaign. The dominant theme in the marketing and promotion of the Setra S 417, the word luxury leaps off the side of the floor model.