Makers of DriveCam advance video-based driver safety technology

New patents
Lytx, Inc. (formerly DriveCam Inc.), San Diego, CA, a global leader in delivering driver safety and compliance solutions, announced it has been granted a series of U.S. patents that support new innovations in its video-based driver safety solutions. Five patents were issued to the company in 2013 and applications were filed for an 18 additional patents. In total, the Company had 20 issued patents and had 32 more pending as of March 31, 2014. The new patents cover aspects of the key components of the Lytx™ process: Sense, Predict, Prevent™, including new innovations in predicting driving risk.

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“We continue to expand the company’s patent portfolio as part of our ongoing focus on delivering innovative solutions to our clients,” said Drew Martin, chief information officer, Lytx, in a statement. “We believe the newly issued patents and those we have applied for continue to enhance the strength and diversity of our portfolio. These patents cover the predictive analytics we use to deliver insights coupled with innovations in coaching and management tools that change behavior and drive results.”

Lytx says its products harness the power of data to change human behavior and help good companies become even better. Its flagship product, DriveCam powered by Lytx™ sets the standard in driver safety. DriveCam powered by Lytx improves safety by combining data and video analytics with real-time driver feedback and coaching, resulting in decreased collision-related costs and fuel consumption. Using its patented Lytx Engine™, the DriveCam Program scores, prioritizes and tracks the results of driving behaviors to identify improvement opportunities for increased safety. In-vehicle video captures driving behavior, which is reviewed and scored, then passed on to the fleet safety or operations manager to coach driver improvement.

Fleets manage the DriveCam Program through DriveCam Online, a web-based online portal. With 24/7 secure access, DriveCam Online provides the information fleets need to monitor fleet performance, prioritize events for coaching, and provide the necessary tools to improve driver behavior. Featuring dashboards, alerts and configurable reports, Lynx says DriveCam Online is key to driver performance management success.

Lytx links with ARI insurance
Lytx also announced that it has signed an agreement with ARI Insurance, Newtown, PA, to provide ARI’s transportation and commercial automobile clients with the DriveCam powered by Lytx™ driver safety management solution. ARI will subsidize 50 percent of the monthly program cost to demonstrate its support for the safety benefits that the DriveCam Program delivers and to promote rapid adoption across its client base.

ARI is a commercial auto specialist providing insurance to a broad range of the commercial auto market through a network of over 200 independent insurance agents. The companies’ business model is poised to bring long-term solutions to transportation needs of businesses in New Jersey and Pennsylvania, and will expand into Maryland in late 2014.

“ARI is dedicated to helping our clients improve safety and reduce their operating costs,” said Karen S. Fulton, president and CEO of ARI. “We’ve seen the DriveCam Program dramatically reduce the frequency and severity of claims, driving down insurance costs and saving them money. Given the safety value that DriveCam delivers to our clients, we’re pleased to have Lytx as our partner and to cover a significant portion of the service cost for our customers.”

“We admire ARI’s exceptional commitment to helping its clients improve fleet safety,” said Eliot Feldstein, senior vice president of strategy and corporate development, Lytx Inc. “This is a terrific opportunity for both companies to join together to have a direct and powerful impact on making our roads and highways as safe as possible.”