Asked how he fared through the worst of the recession, Ray Land says his customers have been struggling. Asked what he has done to keep his company solvent through tough times of late, he says he diversified to offer an alternative that would neither devalue his top-tier brand nor demean a certain cross section of his clientele.
Motorcoach financers remind operators to take time to reflect the hard times they have just been through and understand the game has changed. They say money is available, but the path ahead demands sound basic business with accountability like they have never seen. Credit processes are much more stringent than before.