Carmen Daecher Archives - BUSRide


Arbitrary pricing plagues the industry

Fair and profitable pricing comes down to basic business principles.

Arbitrary pricing plagues the industry

For too many years too many bus and motorcoach operators have practiced under-pricing as a means to remain competitive. Such single-minded competitive pricing as a standard operating procedure has plagued the motorcoach industry. The fact is this is happening because a great number of coach operators do not fully understand how to price their services. The fair and profitable approach to pricing comes down to some very basic business principles.