NJ TRANSIT expands “MyBus Now” campaign
Marking the next step in the Christie Administration’s efforts to provide real-time bus information to NJ TRANSIT customers, NJ TRANSIT Executive Director James Weinstein joined customers and invited guests Monday at Newark Penn Station to announce the latest expansion of MyBus Now, the agency’s first real-time service information system for bus customers, to serve 110 North Jersey-area local/intrastate bus routes—making it available throughout the Garden State.
“MyBus Now places real-time bus location and arrival information literally in the palms of our customers’ hands, enabling them to make informed decisions about their travel, even while on the go,” said Weinstein. “This next phase enables us to provide this customer amenity throughout New Jersey. The final phase will include bus service traveling into and out of the Port Authority and George Washington Bridge bus terminals by the end of the year.”
MyBus Now, which first launched in fall 2012 as a pilot program serving Trenton-area bus customers and was expanded in April 2013 to include South Jersey and Philadelphia-area bus routes, uses “smart bus” technology to provide customers with access to real-time bus arrival estimates to a specific bus stop within a 30-minute window. Customers can access the information in three ways: from a desktop computer through njtransit.com, from a web-enabled smartphone through the mobile version of njtransit.com, and via SMS-text messaging directly to their cell phones.