Valley Metro releases illustrative song and video “ValleyMetro.org”
Today Valley Metro released the next music video in their Notes series titled “ValleyMetro.org” by local band Black Carl. While the song demonstrates the ease of using Valley Metro’s website, the video features a humorous fairy-tale setting. To view the video click here.
This is the 10th song to be released in the Notes series and Valley Metro is celebrating by giving a little something back to its riders during a social media customer appreciation event today. Giveaways tied closely to the theme of the video will be distributed to those who visit Valley Metro’s Facebook page and enter to win.
“We want to connect with passengers in a way that shows transit can be fun and approachable,” said Hillary Foose, Valley Metro director, Communication and Marketing. “While the video is amusing and whimsical, the song is a reminder of how to use our online tools, including our recently upgraded mobile site.”
Beginning in 2010, the campaign involved collaboration with six local Valley bands as part of a new community education effort to help people learn more about using transit. All of the instructional videos can be accessed at www.ValleyMetro.org/Notes. Each creation breaks down the different facets of using the Valley Metro system such as passenger courtesy, how to use the transit book, and how to buy fare.
ValleyMetro.org is one of 11 topics selected based on common passenger questions at Valley Metro’s customer service line. Participating local bands are: Black Carl, Captain Squeegee, Elvis Before Noon, Mills End, Peachcake, and What Laura Says.