North American products have always been a threat to Euro vehicle builders. One way to tackle that threat is to buy a North American manufacturer, start phasing out the North American proven componentry and start installing Euro componentry with no alternate choice of componentry. Basically, operators end up with a Euro vehicle. Something they did not want in the first place.

This drives long term and prospective buyers to purchase the products from opposition coach builders who adhere to the
North American proven engineering formula.