Columbus readies for The Experience Lab
Destination marketing executives and travel suppliers will be in Columbus, OH September 28-30 for The Experience Lab, a framework of actionable strategies and tools to engineer experiential tourism products. The two-day event is a hands-on learning experience is designed to showcase the successful implementation of the Experience Formula with Experience Columbus and their travel partners. Programs demonstrate the Experience Formula Methodology created by Opportunities Unlimited.
The Lab includes presentations and learning sessions, panel discussions by DMOs & travel suppliers, seven mobile workshop experiences and much more.
The Lab is limited to 50 participants. For more information, visit www.ptmgroups.com.