BFGoodrich Tires goes wild in new ad campaign
Product quality mirrors the animal kingdom
In its new national advertising campaign launched today, July 14, BFGoodrich® Tires, Greenville, SC, connects the gripping characteristics of a tree frog to illustrate the strengths of its tire products. More Wild Kingdom metaphors throughout the campaign drive home the company message on how easy it is to bolt on grip, acceleration and toughness. The company says this series of unconventional ads featuring fictitious situations help clearly visualize key tire benefits.
“Not all consumers aspire to be race car drivers, rally pros or drifting champions,” says Tom Jupena, BFGoodrich Tires marketing communications manager. “But they can get a more exhilarating driving experience by owning tires with the same attributes of those used by these driving experts,”
While the animal kingdom captures the spotlight for this campaign, it is supported by two stars in the automotive world. Both are members of BFGoodrich Tires TeamBFG program, a diverse coalition of auto enthusiasts who share BFGoodrich Tires’ passion for motorsports. Two-time Formula Drift champion Samuel Hubinette did the stunt driving for the spots and Rally pro Lars Wolfe provided technical and special counsel.
Online and television advertising featuring the tree frog metaphor will launch on July 14. This first television spot will also be introduced on BFGoodrich Tires’ Facebook page and YouTube channel. Print versions of the tree frog will begin appearing in September issues.